A bottle glorifier is a display that is designed to fit on a bottle, typically with a cut-out area to hold the bottle in position.
Bottle glorifiers can be made of acrylic, wood, stainless steel, plastic, or polyresin. New lighting technology brings LED and electroluminescent illumination options to the display.Most bottle glorifiers are illuminated with LED or fluorescent lighting elements. The units can be powered via AC current or by using DC (batteries) although batteries have a short shelf life when illuminating bottle glorifiers. Other options such as rechargeable batteries are available.
Bacardi Global Travel Retail has launched the new Aberfeldy Highland Single Malt Scotch Whisky in Taipei at Ever Rich Duty Free – the first retailer in Asian travel retail to feature the handcrafted range.
Prominently positioned in Ever Rich’s Arrivals and Departures stores at Taiwan Taoyuan International Airport and Taipei Songshan Airport, the launch is supported by a two-phase promotional campaign which runs between September and December.
The campaign is designed for maximum visibility with an Aberfeldy branded bar as its centrepiece, bringing to life the story behind the brand and its “˜Gold in the Water’ heritage. The Pitilie Burn – the water source of the Aberfeldy distillery – is said to be known locally for its purity and rich deposits of gold and minerals. Several POS props are used to reflect this heritage, including antique-style gold weighing scales, a gold panning tray and gold coins.
The drinking ritual for Aberfeldy calls for a drop of water added to the whisky to open up the dram, according to Bacardi. To boost engagement at the bar, trained bar staff use elaborate pipettes to transfer drops of water, bottled from the Pitilie Burn, to the glass during sampling.
Bacardi Global Travel Retail Managing Director Mike Birch commented: “The malt whisky category is growing as global travellers look to experience Scotch whisky more deeply and increase their repertoire. Our research shows single malt shoppers are looking to purchase new and different malts to add to their range. This trend of new experimentation and discovery will accelerate with pace, with aged products being especially valued.
“Using perhaps the biggest piece of malt whisky insights in recent years, Bacardi is releasing a selection of aged malt whiskies into global travel retail, in most instances exclusively. We call them “˜Discovery Malts’ [as they create] new news and incremental sales opportunities with current malt shoppers. Aberfeldy is one of these discovery malts and a most exciting innovation within our strategy for travel retail. The vibrancy in this retail environment, led by retailers such as Ever Rich, allows us to bring to life our unique brand story of “˜Gold in the Water’ and sample the great tasting Aberfeldy single malt as we are doing here in Taipei.”
The Aberfeldy range comprises three age statements: Aberfeldy 12yo, 21yo and the travel retail exclusive 18yo. The striking new packaging and bottle design prominently display the Royal Warrant, held by John Dewar & Sons since 1893. It claims to be the only Scotch whisky distiller to continuously hold a Royal Warrant since the time of Queen Victoria, supplying the royal household for more than 120 years.
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Shenzhen Glow Display Co.,Ltd founded in 2006, offers custom display manufacturing services, and is a top manufacturer of bottle glorifier, ice bucket, bar sign, LED sign, light box, menu holder, service tray, light box and some other custom display. To learn more about GlowDisplay, please visit our website at GlowDisplay.com
Spanish sparkling wine influencers Tavasa have been seen to advocate the customized wine bottles movement with these glowing, lava-lamp style bottles.
This superb in store display is a fantastic way to attract the eye of a potential consumer. With five different colours on show, it’s a brilliantly innovative way to differentiate flavours and attract certain colour-orientated customers
Customized drinks bottles are used regularly by the best of brands, here are a few of our favourites:
The question is, how is this relevant to your brand?
How Customized Wine Bottles can help boost your brand:
To be different! Brands have been proven to be rewarded better when advertising out of the ordinary, and this use of a promotional product is definitely a method to do so.
Get people talking. This is a great way to get people to talk about your brand and increase word-of-mouth. Bottle shapes can be very mundane. Spicing it up and thinking innovatively can significantly help getting your brand talked about in a positive way.
Increase Brand Awareness. You can be sure that using customized drinks bottles will significantly help getting the brand out there and noticed, no matter what the method. Brand recognition is essential for any brand, and this can be a great way to differentiate yourself in the saturated drinks market.
Stimulate sales. This can be a great way to increase sales due to it adding a considerable amount of value to the initial product offering. It pushes the boundaries of customized bottles and therefore can be a great way to provide incentive for a potential consumer.
We have significant experience in product design, product sourcing and product manufacturing. At PlexiWood we can help you utilise your 2016 marketing budget . Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive and ever-expanding portals dedicated to this on our website.